ABSTRACT
According to a Gartner study (http://www.silicon.de), fifty percent of all RFID projects fail.
The reasons for this are varied. One major factor is frequently traceable to the early (planning)
stage of the RFID project: a lack of process-based expertise and operating experience when it
comes to identifying and evaluating the potential of RFID deployments. The availability of
useful models (encompassing procedural know-how and/or how-to documents) is frequently
limited. In current models, strategic aspects, risk assessments and process-based cause-andeffect
chains are treated as secondary considerations. As a result, deficiencies in the process
flow persist past the introduction of RFID technology and desired synergy effects fail to
materialize. In this paper, we seek to explore these issues and develop conceptional
approaches for the systematical identification and evaluation of the potential of RFID
applications
KEYWORDS: RFID applications; identification, RFID potential, analytic phase







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